“I do this,” and “I know that” – social media networks are ripe with bragging, selling and “regurgitating” their product or service online without building relationships, according to Bardi Toto, a branding expert, media personality, owner of Gratitude Lifestyle Magazine and author of “Thinking Upside Down, Living Rightside Up.”
Toto had the idea in Nov. 2013 to create a “21-Day Social Media Gratitude Challenge” to spread the positive energy of gratitude. The Gratitude Challenge went viral overnight, changing the way many people on Twitter approached their posts and how they reached out to others.
Toto provides the following examples, for each of the big social networks, of how users can express gratitude and increase followers:
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